Meet your new marketing team! We are here to help you grow your business with barter!

Richmond Office

Bill Meacham – President

Bill Meacham moved to Virginia in 1978, from North Carolina. Originally in the restaurant business, Bill became fascinated with the notion of professional bartering and quickly shifted careers in January 1983.

Being enthralled with the concept of paying off debt with products and services, Bill spent endless hours communicating and educating Richmond business owners of the benefits of “barter”.

He worked his way up to “partner” in the Richmond-based BancMarc and eventually bought that partner out in 2004. Four years later in 2008, he acquired The Barter Authority, in Virginia Beach and; thus, spread his local trade exchange into more opportunities and advantages for all participating trade members.

Today, Bill continues to pioneer the professional trade exchange concept and has written a book titled “Smarter Companies Barter”.

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Alex Lutterloah
Brokering & Marketing

Alex has lived in the Richmond, Virginia Area for about 17 years and originates from Ocala, Florida.  He joins the Barter Authority team with strong Retail Store management experience. Alex is continuing his education in the evenings at John Tyler Community College and plans to transfer to Virginia Commonwealth University to obtain his Bachelor of Computer Science degree.

John Richards
Sales, Brokering & Marketing

John grew up in Richmond and has over 25 years’ experience working with business owners. He brought his extensive experience in sales, marketing and networking to The Barter Authority in 2016. John and The Barter Authority are members of many networking groups and associations including BNI (Business Network International), Virginia Hispanic Chamber of Commerce, Hampton Roads Chamber of Commerce to name a few.

Hampton Roads Sales Team

Sue Moose

Susan Moose
Hampton Roads Senior Account Executive

After a 15-year civil service career with the U.S. Navy, Sue transitioned to helping others as a Natural Health Counselor/phlebotomist. Starting in 2011 Sue began working with Nulegacy RX card and networked with over 1000 practices in Virginia & North Carolina; saving individuals several million dollars on prescriptions. It is her commitment and pleasure to become another marketing arm for your business allowing your business to prosper.